Raajbarir Khawa, a beloved restaurant in Kolkata, faced significant challenges with its outdated website. The previous site's design was not responsive, making it difficult for users to access it on mobile devices, a crucial factor in today's digital landscape. The need for a fresh online identity and improved user experience became apparent.
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The website's design no longer reflected the restaurant's brand or the evolving web design trends. Users could only access the website effectively on desktop computers, missing out on a substantial mobile audience.
Extensive market research was conducted to gain insights into the restaurant industry, including competition, user expectations, and emerging trends. This research helped in shaping the website's strategy and design.
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Market research highlighted the importance of catering to a mobile-savvy audience. Recognizing the user's preference for mobile devices, I pivoted towards a responsive design strategy, ensuring that the website would provide an optimal experience across various platforms.
Armed with insights from market research, I was able to identify opportunities to set Raajbarir Khawa apart from its competitors. This not only would improve the restaurant's online visibility but it would also position it as a more attractive choice in a crowded market.
A new brand identity was required to be crafted, giving Raajbarir Khawa a fresh and modern look while maintaining its authentic Bengali essence.
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I aimed to deliver a website that offered a seamless and enjoyable experience to users, whether they were accessing it on a desktop computer or a mobile device. My objective was to boost user engagement metrics, such as increased time spent on the website, higher menu exploration rates, and more frequent visits.
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